Typically customers check just the features they'll get with a specific web hosting plan and end up forgetting something just as critical - the service uptime. As efficient as a plan might be, frequent downtimes could lead to lower search engine rank and lost customers no matter what the explanation for them could be. Of course, very few people would come back to an Internet site that is unavailable half the time, not mentioning the wasted funds assuming you have invested in an advertising campaign. This is why, when you acquire a new web hosting package, you should make sure that the service is going to be stable and your Internet sites will be online 24/7. This means a boost in traffic, or in case that you have an online store, for instance, greater uptime usually means happier clients.